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Kerry Sheehan on the slow march of AI in PR

Stephen Waddington

It has contributed to research projects, and developed thought leadership content. Its members have presented at conferences around the world. I caught up with her this week to talk about what she’s learnt in the past two years and her plans for the next 12 months. Kerry has taken on the role of chair of the panel for 2020.

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How I 1st-Drafted an 87,000-Word Self-Help Book over 46 Days in 2018*

ZudePR

1 The Seed is Planted #2 Doing the Research #3 Getting the Self-Publishing Mindset #4 What the Hell am I Going to Write About? #5 I knew about self-publishing – the subject of that SumoMe guest post – but didn’t know anyone who’d done it, and knew not how it worked. H: What about the print quality? Table of Contents. #1

Writing 83
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A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

Excellence Theory is a much debated model of public relations practice. Four Models of Public Relation In 1984, James Grunig and Todd Hunt published the Four Models of Public Relations as part of their book Managing Public Relations. This is the paper that I wrote for my CIPR Chartered Practitioner assessment in 2012.