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The Value of Strategic Communications in the PRSA MBA/Business School Program

PRSay

At West Virginia University, Elizabeth Oppe, teaching associate professor, Reed College of Media, teaches the strategic communications seminar during the on-campus residency for online students. By the end of the course, the students are creating videos, leading mock news conferences and developing crisis communications plans.

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#18: The future of storytelling in healthcare communications

NewsWhip

Media consumption habits and local news | Jump to text. Influence of local newspapers | Jump to text. I would say that the fruits of our labor can be anything from a story in the Wall Street Journal, to a local TV segment on CBS, to a sponsored article within women’s books, but we don’t throw spaghetti on the wall.

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Don’t Rely on Luck: 4 Tips for Budget-Friendly Marketing That Works

Beyond PR

Content types that can spread your message to new audiences include blog posts, white papers, instructional how-to videos and press releases. Additionally, they enable you to easily reach geographically dispersed audiences with thought leadership content that positions your brand as the expert in its industry.