Sword and the Script

MAY 22, 2018

What’s changed is that communication, that storytelling used to be about one-third marketing and two-thirds sales; now those shares have flipped. Event marketing , at gatherings like annual customer meetings and trade shows, was huge in the 90s. PR, marketing, sales and journalism. A second constant is messaging.

Marketing 62

Marketing B2B Print Technology 62

Landis PR

JANUARY 3, 2022

There is no doubt that public relations – which carries roots from the journalism side of the industry, now touches marketing, e-commerce, social media, digital outreach and more. We also expect that traditional press conferences, trade shows and similar events will never return to a pre-pandemic level and relevance.

Trends 52

Trends Trade Shows Agency Communications 52

ReimaginePR

SEPTEMBER 5, 2016

You’re not writing for a college professor or a medical journal– you’re writing a blog for an audience who probably doesn’t know as much as you do about your topic and they’re coming to you for answers. You’re writing for the web, which means that it’s okay to be relaxed, conversational and even funny, if you can pull it off!

Blogging 120

Blogging How To Infographics Writing 120