ImPRessions - Crenshaw Communications

AUGUST 4, 2023

When I jumped to the PR and marketing side from journalism, I was often told by the PR firm who hired me, “We want you to think like a journalist.” Make the subject comfortable Journalism is about asking people questions, summarizing what they tell you, and knowing enough about the subject to put those answers in context.

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Contently - Strategy

DECEMBER 12, 2018

Slowly, they brought on other smart people with great storytelling skills to join them in the fight. “That really helped me understand a lot of things that I didn’t understand coming from journalism—how I could work with these people and if I could align my KPIs with their KPIs.” But a lot of them stuck it out.

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Cision

MARCH 31, 2016

What was behind your decision to switch from journalism to PR? Instead, they pitched me on a position they had open. How will your background in journalism help you in this new position? I’m a big film buff; and talk about a good storyteller. Want to improve your media relations? ” I hope I haven’t switched!

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