International Newspapers Pitching Product Launch 
Newsfile
FEBRUARY 28, 2024
A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. It expresses an opinion on a specific topic and appears in newspapers or online publications. How Do You Pitch the Media ? What is a Press Release?
Shift Communications
JULY 15, 2015
Personally, I transitioned into PR after studying journalism—a seamless move, especially since the skills I developed writing for the university newspaper (Go Hilltoppers!) come in handy when working so closely with media. It’s not about you. The challenge: when to do the work yourself, and when to guide and train.
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Sword and the Script
JANUARY 3, 2023
Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization.
Sword and the Script
DECEMBER 20, 2022
a) Many community newspapers going away and hopefully still being available in some kind of online format. Internal comms takes center comms stage in hybrid work. Global disruption is going to place a priority on internal and external messaging development around cyber-attacks. My own predictions are listed at the very bottom.
Sword and the Script
JUNE 11, 2016
The gatekeepers are no longer the editors and reporters of magazines and newspapers. No longer does a new product launch require a pitch letter and an intern to reach out to a list of editorial contacts — spraying and praying for a response. “We are now in a post-gatekeeper era of publicity and PR.
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