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TCIP #032 – The National Weather Service’s Crisis Communication Strategy with Daniel Noah

Melissa Agnes

Their collaborative and explorative mindset, their use of social media and mobile technology – they’re an interesting case study and a great example for others to be inspired by and learn from. The NWS’s strategy for dealing with doomsday photos that tend to go viral in natural disasters and put people in panic mode.

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2016 – A Year in Traditional Media

Shift Communications

As SHIFT and the entire industry continues to evolve there is always the question… Is traditional media relations dead? PR people often talk about ideas to make news go viral, but there is no way to predict or plan for when something will be a hit. Julie Staadecker, Account Director. Client: McDonald’s. Client: Blink. Annie Perkins.

Print 60
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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Through new media, smaller organizations have more access to mass communication much cheaper than was previously afforded.

Ethics 52