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Dear Content Creators: Stop Being Boring

Polaris

Those of us who work in digital marketing and communications instinctively ‘know’ what the word means. Content can be delivered via many different media including, but not limited to, the internet, television, and audio CDs, books, magazines, live events, such as conferences and stage performances, etc. Content Marketing'

Wikipedia 100
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Preview of my PRSA Talk, "Hacking Public Relations"

Where the Fishermen Ain't

This Sunday, I will be delivering my talk " Hacking Public Relations " at the PRSA International Conference in Philadelphia. There''s a preview over at the Edelman Digital site : Everyone can agree that the complexity involved in public relations and marketing has skyrocketed in the past decade. Wikipedia is another topic about.