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Technology

AMA Q&A: Marketer’s Confidence, Leadership Opps & Pokémon Plays

wiredPRworks

AUGUST 2, 2016

As technology, culture, media and marketing converge, it’s an intriguing time to be a marketer. AMA CEO Russ Klein Marketer’s Confidence Interview. Event marketing and the technology-enabled connectivity is a really powerful frontier that people are interested in. Marketers’ Top Three LEAST Confident Areas. What sounds familiar?

Leadership

Leadership Survey Enterprise Conference

How to Create Your Content Strategy From Scratch

Contently - Strategy

NOVEMBER 27, 2018

When I work with large technology companies, all they want to do is reach the CMO. It’s the VP of marketing, it’s the SVP of marketing, it’s the assistant to those people, and the interns. Interview your existing customers to find out more about their demographics, habits, and preferences. I push back.

Strategy

Strategy How To Content Marketing Analysis

Public Relations Today

AMA Q&A: Marketer’s Confidence, Leadership Opps & Pokémon Plays

How to Create Your Content Strategy From Scratch

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