Remove Insurance Remove Leadership Remove Storytelling Remove Viral
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How PR Can Boost A B2B Brand

ImPRessions - Crenshaw Communications

With its splashy headlines and viral tweets, consumer PR gets all the attention. Think about business categories where the margins are high and the sales cycle is long – enterprise software, insurance, or any professional service, from accounting to management consulting. A strategic PR campaign can influence the buying decision.

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Truth vs. Disinformation: How to Win

Scott Public Relations

what we really need not is leadership, not ……” “We must always protect the right of Americans to report misdeed or illegal acts, especially in government.” That’s the kind of communication that goes viral. It’s getting tiresome to hear these nonsensical exaggerations and no real leadership or solutions. Here we go again.

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