Onclusive
JUNE 21, 2017
Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. PR is no longer a linear process.
Scott Public Relations
APRIL 9, 2021
My colleague Jeremy Church at WordWrite Communications in Pittsburgh (a fellow PRBI – Public Relations Boutiques International – member) shared some very astute observations about what this means for executors and communicators in the WordWrite Storytellers Blog.
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ImPRessions - Crenshaw Communications
MAY 24, 2022
Think about business categories where the margins are high and the sales cycle is long – enterprise software, insurance, or any professional service, from accounting to management consulting. Yes, data can be compelling, but smart B2B marketers know that storytelling is more powerful than a list of facts.
Stephen Waddington
JULY 16, 2021
This gives rise to a range of issues including health and safety, insurance, London weighting, and other issues. It has become firmly aligned with leadership and executive management as a strategic management function. Marketing and communication firmly rose to the top of the organisational agenda during the COVID-19 crisis.
Stern + Associates
MARCH 3, 2023
FDR’s reform program would include federal banking and stock market regulations, Social Security and unemployment insurance, and a transformation of expectations the people have of the government. That’s why storytelling is at the core of everything we do. As important as establishing the problem is, the news is full of problems.
Solo PR Pro
JANUARY 10, 2017
Freshbooks does a nice job of storytelling in their explainer video. . This video from Old Republic National Title Insurance Company is a good example of using video to provide information rather than selling. These are endless ways to integrate video into your own marketing this year, from thought leadership to client testimonials.
Communications Conversations
AUGUST 31, 2018
Using my storytelling skills that I’ve built up over my 18 year career in radio & TV but in a new way. It’s alot like buying life insurance or putting money into an emergency savings account. But really answering a reporter’s phone call is a small fraction of their day. A lot of things. That’s how you build trust.
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