Deirdre Breakenridge

MARCH 23, 2016

Earned (publications like The New York Times). Visuals (photos, infographics, etc.). Measurement. Gerry Tschopp, Senior Vice President of Public Affairs at Experian said it well, “I want to know enough about PR ‘wins’ so I can speak to business leaders in key data points or success stories that drive business and reputation.

Communications 150

Communications How To Analytics Public Affairs 150

Cision

JUNE 20, 2016

public affairs campaign strategist Mike Panetta of Beekeeper Group and Mark Reilly, vice president of Cision Government Relations, discussed how to motivate your supporters through an integrated strategic communication strategy. Measure, analyze, send and repeat. Content should also be something that people can easily share.

Mobile 159

Mobile Public Affairs Infographics Government 159

Landis PR

DECEMBER 11, 2023

Whether it’s enhancing brand awareness, increasing engagement, or driving sales, having clear, measurable objectives will guide the development and execution of your strategy, ensuring alignment with your overall growth plans. Bonus points if you can make your goals SMART (Specific, Measurable, Achievable, Relevant, and Time-bound.)

Strategy 59

Strategy Company Communications Construction 59

Waxing UnLyrical

MAY 27, 2016

Each year we measure our success on whether YESS achieves its fundraising goal. However, this past year we wanted to go beyond simply looking at money raised, but also increase the public’s understanding of the Duck Derby’s purpose. The motto for the Duck Derby is “Adopt a Duck. Help a Child.” What a Duck Can Do.

Media Relations 50

Media Relations Social Media Media Real Estate 50