Infographics Interviews Magazine Television 
Sword and the Script
NOVEMBER 29, 2016
In broadcast television, you had three choices – ABC, CBS or NBC. Today, are many more options both on the television – and on the web. Get to the latest infographic before it’s published – and pitch it to a media outlet first. Years ago there were only a handful of top-tier media outlets. The same is true in print.
MaccaPR
MARCH 7, 2016
It’s not surprising that a 2016 survey of print, television and digital journalists by TEKgroup found that 80 percent of the reporters said it was “very important” or “important” for a company to have an online newsroom and 92 percent of journalists said they’d find an online newsroom useful. Adobe (pictured below) has a great template.
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David PR Group
JANUARY 21, 2016
A few weeks back, I interviewed David Meerman Scott about his book, The New Rules of Marketing & PR , and one area I promised to revisit is known as newsjacking. You can blog, do a video, shoot a Periscope live stream, tweet, or create an infographic. Following are five key questions and answers about the subject.
Stephen Waddington
DECEMBER 5, 2018
If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. Transatlantic television became possible. You should not start with three pages of A4, but a tweet, an infographic or a video.
PR Fuel
MARCH 17, 2020
Television and radio’s quick ads made it fall from favor for a few decades. It might mean providing quick tips in a video or on an infographic. It may be a literal space like a billboard or a section of a newspaper or magazine page. Giving an interview about how you won the town’s barbecue competition.
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