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The NewsWhip Pulse Episode 1 Recap

NewsWhip

Last Friday we hosted our first edition of The NewsWhip Pulse, our new biweekly webinar series in which we look at emerging trends, and hear from some distinguished guests in the media and PR industries. . Ben and Paul began by talking about the enormous increase in engagement so far this year. 2020 engagement. the numbers.

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A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

In a paper for the Journal of Public Relations Research[v] Michael Karlberg makes the case that the Excellence Theory is overly concerned with consumers as a primary audience. This is not the case in the era of the social web and I would argue never has been. we continue to do research on the theory.