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2024’s Top 5 PR Trends: What to Watch

Newsfile

In an interview with TIME Magazine last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024. Out of 1001 PR Pros interviewed, what percent used generative AI in the following tasks? Download the report!

Trends 105
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How to Create Your Content Strategy From Scratch

Contently - Strategy

At various points in our history, we’ve talked a lot about what’s wrong with healthcare, what’s broken. Interview your existing customers to find out more about their demographics, habits, and preferences. Perform SEO analysis. And don’t be afraid to weave together qualitative and quantitative data.

Strategy 112
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Content Scale & Alignment: 7 Steps for Building a Better Content Program

Contently - Strategy

Specifically to scale, you’ll definitely need to assess a few parts: new goals and KPIs (more on this in a few pages), SEO keywords, and an updated gap analysis. I interviewed all the people who would be stakeholders in our work,” she told us. “I Let’s use setting goals and KPIs for now. Get key stakeholders on board.