Handbook Reputation Technology Web 
Stephen Waddington
AUGUST 27, 2018
Shirley Leitch and David Neilson challenge the rigid nature of the Excellence Theory in a chapter written for the Handbook of Public Relations[vii]. This is not the case in the era of the social web and I would argue never has been. Distribution is effected by web crawlers and search engines."
Stephen Waddington
JULY 10, 2017
I’m not suggesting we return to the 1950s, but I do think organisations should stop trying to fix their reputation with a veneer of public relations lipstick. When technology is applied to communication within an organisation it is typically to deliver improved profit rather than improved communication. It’s that control thing again.
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