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What Your PR Agency Won’t Tell You (But Maybe Should)

ImPRessions - Crenshaw Communications

We preach it to our clients and put it in our company handbooks. The nitty gritty of journalist negotiations PR teams often invoke their media relationships, with good reason. But few media relations specialists will share their verbatim pitch verbatim to a journalist with a client. That means a fair hearing.

Agency 182
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A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

Table 1: James Grunig and Todd Hunt’s Four Models of Public Relations (1984) Excellence Theory The so-called Excellence Theory[ii] developed over the next decade as a result of a research programme commissioned by the Research Foundation of the International Association of Business Communicators (IABC) in 1984.

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How to Get On in New Communications: Be Nice

ZudePR

I think there’s a mutual professional interest as well as enlightened self-interest; to improve the value and reputation of what we do. Andy is the strategic director and co-founder of Orbit Media , an award-winning, 38-person web design firm in Chicago. “For me (sharing what I know) it’s a win-win. “How?