ImPRessions - Crenshaw Communications
JUNE 19, 2018
Public-speaking engagements are a strong component of a good B2B PR thought leadership plan. Industry discussion panels in particular can be very effective, whether part of a larger conference or trade show, or created as a customized event for prospects. Here are some guidelines to help you shine in your next panel appearance.
Burrelles Fresh Ideas
APRIL 16, 2024
Traditionally, B2B marketing has focused on rational decision-making, long sales cycles, and reliance on traditional channels such as trade shows, conferences, and industry publications. Today’s B2B buyers are increasingly turning to online platforms and social media to research products, services, and solutions.
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Sword and the Script
OCTOBER 25, 2022
The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. Jack of all trades. Real effort into digital and social. Semi-controlled chaos. Many platforms for collaboration. “It’s
Communications Conversations
MARCH 29, 2019
I put a few guidelines on this–these folks had to be non-manager/non-director level. Then, Sarah moved into a new role last year working in a media relations and influencer capacity, and we had the chance to work even more (we worked a trade show in Orlando together in the fall). They had to be younger than 30.
PR Fuel
JULY 14, 2021
For example, you might want to announce an upcoming trade show or conference. Radio shows. Once you determine where you want to send your press releases, make sure to read the guidelines. Each publication will have its own submission guidelines. Focus your attention on people who hold leadership positions.
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