How To Add “Borrowed Interest” To Your PR Campaign
ImPRessions - Crenshaw Communications
SEPTEMBER 27, 2016
A new product launch can have a predictable trajectory. When done well at the outset, a good PR team can generate a burst of news stories that are product-specific. One gratifying aspect of the partnership is that long after our financial contract ended, as a legitimate expert, she still mentions the app when appropriate.
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