PR for Anyone

SEPTEMBER 1, 2021

I made so many mistakes when I first started pitching. I didn’t realize there was a system and a calendar to pitch the media. I was pitching national magazines a few weeks before I wanted to appear in them. I pitched holiday gift guides in November. Lots of pitching failures led me to figure out the system.

Pitching 130

Pitching System Google Local 130

Communications Conversations

SEPTEMBER 10, 2020

Of course, being exposed to so many local business leaders during my time at the Business Journal was a blessing. Little known fact: You led social media management for the Business Journal during your time there. I spend a good chunk of my time on media relations and pitching.

Radio 167

Radio Journalism Interviews Energy 167

Cision

OCTOBER 6, 2015

One exercise that helps is to give the spokesperson a lot of leash during the practice interview. Not sure what to include in your pitch to reporters? Brad Phillips is the author of “ The Media Training Bible: 101 Things You Absolutely, Positively Need to Know Before Your Next Interview.”

Interviews 120

Interviews How To Healthcare Media Training 120