This site uses cookies to improve your experience. By viewing our content, you are accepting the use of cookies. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country we will assume you are from the United States. View our privacy policy and terms of use.

Remove events-and-conferences webinars-2024
article thumbnail

45 Marketing and PR Statistics that Recap the Year We Had in 2020

Sword and the Script

DECEMBER 22, 2020

Live events shrink by 64% in 2020. PwC estimates live events, conferences and tradeshows have shrunk 64% as an industry. Event dropped from a roughly $16 billion market in 2019 to about $6 billion in 2020, according to a study reviewed by Marketing Charts. Shifting the live event budget.

Survey 174
Survey Marketing B2B Study 174
article thumbnail

Personalization matters: new webinar benchmarks and metrics for 2024

Sword and the Script

APRIL 9, 2024

An analysis of the behavior of more than 30 million professionals across webinars, virtual events, content hubs and landing pages shows personalization improves performance Webinars were all the rage during the pandemic. We are well past the pandemic now, and live events have returned to the marketing mix.

B2B 122
B2B Study Report Product Launch 122
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

 

Stay Connected

Join 59,000+ Insiders by signing up for our newsletter

About
Awards
About
Editions
Awards
Editions
Topics
Powered by Aggregage | Terms and Conditions | Your California Rights and Privacy Policy
© Aggregage 2024