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3 Content Marketing Hacks Driven by Listening

Beyond PR

Listening at an enterprise scale requires specialized tools that can collect, sort and tag mentions from millions of authors in real-time. Knowing when to launch a product or marketing campaign can improve lead conversion and social virality. Message engagement: What messages or content are actually shared and receive engagement?

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Hyundai “Message To Space” TV Spot – Marketing Masterpiece or Brilliant Illusion?

MaccaPR

AdAge chose “Message to Space” for its Creativity Top 5 and awarded Hyundai the #1 spot on its Viral Video Chart. I think that poetic license is understood with so obvious a commercial enterprise. Hyundai’s PR bonanza for the audacious stunt included coverage from Time magazine to ABC-TV News. Was the spot intentionally misleading?”

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