Hyundai “Message To Space” TV Spot – Marketing Masterpiece or Brilliant Illusion?
MaccaPR
MAY 28, 2015
AdAge chose “Message to Space” for its Creativity Top 5 and awarded Hyundai the #1 spot on its Viral Video Chart. Ethically ambiguous? I think that poetic license is understood with so obvious a commercial enterprise. Hyundai’s PR bonanza for the audacious stunt included coverage from Time magazine to ABC-TV News. asks Preston.
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