Waxing UnLyrical

FEBRUARY 19, 2014

As I’ve explained in my book on B2B social media, “ Social Marketing to the Business Customer ,” successful branding via social media relies on empowering employees to speak on behalf of their employer in a way that is both authentic and conducive to building and maintaining long term customer relationships.

Social Media 96

Social Media Privacy Media Training 96

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Communications professionals must act decisively to safeguard corporate reputation, and many worry that they may miss something. Moreover, CCOs cannot control those functions that have the potential to exert a large influence over corporate reputation, like HR and advertising. It’s not just press releases and media training.

Trends 199

Trends Corporate Employee Analysis 199

Cision

SEPTEMBER 30, 2015

“When our employees stick to our social media principles we find that they are successful in building relationships with customers, growing their reach, improving engagement in social and providing business value to Dell.”. ― Amy Heiss, Global Program Manager for Social Media Training and Activation at Dell.

Social Media 120

Social Media Report Media Training Training 120