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Managing Media Relations for a Publisher; Off Script No. 32: Rachael Wolensky of ALM

Sword and the Script

I’ve learned what our journalist’s lives are like so that has helped me with understanding how I pitch external journalists. Not only is it great for SEO, but it helps with potential investors, employees and clients that see we are active in the news ourselves.

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How to Spy on Your Competition & Steal Their Secrets

Cision

In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. A great example of a blog that innovated and modeled its content creation and marketing is Movoto, a real estate services company. Hustle and pitch.

How To 198
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How to Spy on Your Competition and Steal Their Secrets

Beyond PR

In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. A great example of a blog that innovated and modeled its content creation and marketing is Movoto, a real estate services company. Hustle and pitch. Define goals.