Communications Conversations

MARCH 24, 2021

It’s all about snackable content, right? So, is long-form content back en vogue? What about Mountain Dew’s recent Bob Ross video? For years, what’s been one of the key social media “best practices” that’s been beaten into our heads? SNACKABLE CONTENT! Your blog posts should be 500-700 words.

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Video YouTube Trends Social Media 140

Communications Conversations

FEBRUARY 23, 2021

So much has been written about Clubhouse already–I hesitated to even try to add another viewpoint. However, as I continue to think about Clubhouse from a brand perspective, and field questions from clients on the topic, I wanted to create an informed opinion not based on my personal preferences, but based on the data.

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Reddit Data YouTube Web 103

PR in High Definition

SEPTEMBER 27, 2021

Back then, no one had even heard of an “online reputation”, let alone the need to manage one, and conveying a message to an audience en masse and connecting with the public only happened through a handful of channels. Here’s my take on the common myths about online reputations and how to get the best out of your online resources.

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Reputation Employee Crisis Crisis Management 62