March, 2007

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The Center for Media & Democracy Puts the Spin on Spin

Bad Pitch Blog

'This YouTube video elicits equal parts anger and laughter from me. Let’s start with the funny. “PR Firms = Propaganda” officially makes the producer, The Center for Media and Democracy, its own enemy. The non-profit’s “mission is to expose public relations spin and propaganda.” And this informational video is so slanted and bias, from the content to the editing, it’s the perfect example of what The Center for Media and Democracy is supposedly fighting against.

YouTube 40
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Sinbad The Seller

Bad Pitch Blog

'I see that someone accidentally updated the Wikipedia page on Sinbad, the comedian you may remember as Walter from A Different World (Cosby II) and who has been a comedy fixture since I interviewed him for a New York magazine story in 1987. Like Mark Twain before him, it was said he had sadly passed away when in fact he wasn''t doing much of anything.

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Glinda the Good Pitch Visits Ruder Finn

Bad Pitch Blog

'Michael Beno from Ruder Finn sent me a simple, straight forward pitch today. The pitch is relevant to what I write about at my other blog. Maybe he took the time to read my blog and confirm that I''ve been writing about car marketing and advertising since before Oprah gave a bunch away (along with big tax bills). - Hello Kevin, Lexus launched its newest ad campaign this week in New York, San Francisco and Los Angeles.

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Fast Five: Bad PR Photos, Top 100 Dailies, Writing Tips

Bad Pitch Blog

'1) Reuters Sign in Times Square Now to Feature PR Newswire Photos -- Bulldog Reporter Times Square is going to get a lot more boring thanks to PR Newswire. Let’s be honest—PR photography sucks. How many shots of ribbon cuttings, ground breakings and the "grip and grin" can the public tolerate? 2) Top 100 Daily Newspapers in the United States -- Burrelles Luce Mainstream media haters can use this list to start their respective dead pools.

Writing 40
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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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The Math Behind Good Pitches

Bad Pitch Blog

'Media outlets are overwhelmed with pitches and news release and, as we know, they respond to only a handful of them. Sending a breaking news release to the media and expecting to go from being a complete stranger to being a trusted source with one email or phone call is ridiculous. You’ll usually make multiple attempts to contact your reporter and pitch the story.

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News Junkie News Flash

Bad Pitch Blog

'When I read the New York Times I want to be surprised by what pops out at me. Lately I’ve seen some intriguing tales like the 92 year old who works out and gives the trainers a hoot; the woman who has been searching for her son for 35 years; and the Style section piece on the smart kid publisher of New York Observer (moving with “speed” gets those deals done, he said).

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