March, 2007

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The Center for Media & Democracy Puts the Spin on Spin

Bad Pitch Blog

'This YouTube video elicits equal parts anger and laughter from me. Let’s start with the funny. “PR Firms = Propaganda” officially makes the producer, The Center for Media and Democracy, its own enemy. The non-profit’s “mission is to expose public relations spin and propaganda.” And this informational video is so slanted and bias, from the content to the editing, it’s the perfect example of what The Center for Media and Democracy is supposedly fighting against.

Media 40
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Sinbad The Seller

Bad Pitch Blog

'I see that someone accidentally updated the Wikipedia page on Sinbad, the comedian you may remember as Walter from A Different World (Cosby II) and who has been a comedy fixture since I interviewed him for a New York magazine story in 1987. Like Mark Twain before him, it was said he had sadly passed away when in fact he wasn''t doing much of anything.

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Glinda the Good Pitch Visits Ruder Finn

Bad Pitch Blog

'Michael Beno from Ruder Finn sent me a simple, straight forward pitch today. The pitch is relevant to what I write about at my other blog. Maybe he took the time to read my blog and confirm that I''ve been writing about car marketing and advertising since before Oprah gave a bunch away (along with big tax bills). - Hello Kevin, Lexus launched its newest ad campaign this week in New York, San Francisco and Los Angeles.

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News Junkie News Flash

Bad Pitch Blog

'When I read the New York Times I want to be surprised by what pops out at me. Lately I’ve seen some intriguing tales like the 92 year old who works out and gives the trainers a hoot; the woman who has been searching for her son for 35 years; and the Style section piece on the smart kid publisher of New York Observer (moving with “speed” gets those deals done, he said).

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Can Businesses Meet Increasing Consumer Expectations?

According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.

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Fast Five: Bad PR Photos, Top 100 Dailies, Writing Tips

Bad Pitch Blog

'1) Reuters Sign in Times Square Now to Feature PR Newswire Photos -- Bulldog Reporter Times Square is going to get a lot more boring thanks to PR Newswire. Let’s be honest—PR photography sucks. How many shots of ribbon cuttings, ground breakings and the "grip and grin" can the public tolerate? 2) Top 100 Daily Newspapers in the United States -- Burrelles Luce Mainstream media haters can use this list to start their respective dead pools.

Writing 40
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Fast Five: Sucky News Releases, PRWeek’s Free For All and Other Tips You'll Ignore

Bad Pitch Blog

'1) Seven Signs that your Press Release Sucks -- Naked PR The first sign is my favorite. “Your headline is so cutesy that no one could possibly tell what the hell your news is by looking at it. Catchy does not equal cutesy.” 2) PRWeek Content Free For All -- PRWeek PRWeek’s online content is no longer password protected. Stop by the site, before they change their mind, or let it come to you via one of their RSS feeds.