Sun.Nov 26, 2023

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2024 social media outlook: Social shopping, messaging apps and video content will become integral to brand marketing strategies

Agility PR Solutions

2023 was another landmark year in social media marketing, with major changes like the sale and rebranding of Twitter, and the launch of Meta’s Threads catalyzing significant strategic adjustments by many brands and businesses. So what can we expect in 2024? New insights and predictions from customer engagement platform Emplifi give us a pretty good […] The post 2024 social media outlook: Social shopping, messaging apps and video content will become integral to brand marketing strategies ap

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5 steps to build an effective media list

Axia PR

Keep your news contacts updated so your company can quickly earn media coverage. A media list is a resource your company and PR team utilizes throughout a PR campaign to build relationships with contacts at specific outlets. A strategic media list will help the PR pro know who to share your company’s newsworthy information, such as the opening of a new location, new products, new hires, donations to nonprofits, and more.

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6 tips for navigating corporate communications in a complex world

Agility PR Solutions

In today’s rapidly changing and increasingly polarizing world, businesses face increasing pressure to engage with and comment on current events and social issues. This dynamic landscape makes corporate communications more challenging than ever. Companies must carefully balance their public responsibilities with their primary obligation to shareholders.

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6 tips for choosing the right influencer—and how to get the most out of the relationship

Agility PR Solutions

These days, influencers seem to be everywhere. From online viral videos to national news, there’s no escaping these internet celebrities. Still, where some people may see fads, businessmen see opportunity. Brands often turn to influencers to expand their reach and connect with new audiences. It’s time to delve into what influencers are, and how to […] The post 6 tips for choosing the right influencer—and how to get the most out of the relationship appeared first on Agility PR Solutions.

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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New customer experience trends research reveals challenges for marketers

Agility PR Solutions

Death, taxes, and rising customer experience expectations—these are now the absolutes in our world. But with all the tools at our disposal, what’s standing in the way of seamless CX for marketers? Well, to name a few, limited access to robust customer data insights, challenges with personalizing content, and rising above skeptical consumers’ perceptions of […] The post New customer experience trends research reveals challenges for marketers appeared first on Agility PR Solutions.

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