Prowly
OCTOBER 14, 2017
This year’s Filmteractive festival caught my attention mainly because of two presentations - one run by Matthew Luhn from Pixar, and another given by Shane Snow from Contently. What, according to these experts, makes content and storytelling perfect? And what makes stories stick with us for a long time? The post appeared first on Prowly Magazine.
Sword and the Script
OCTOBER 14, 2017
How do you find a good corporate story? You have to make the uninteresting interesting. That conjures up a harder question: how do you make the uninteresting interesting? This question is the B2B marketing equivalent of the Wolf of Wall Street’s challenge to sales: sell me this pen. Certainly, there’s a skill to finding the more curious angles of an otherwise dull brand.
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