Ronn Torossian

DECEMBER 8, 2016

If you are among the 25 million Americans who purchase a Christmas tree each season, you are among those who dread the next step. Putting on the lights. The clumsy, time consuming “family” activity is the punchline of many Christmas comedies and the dread of parents from coast to coast. Sure, there are people who love the process. They are precise, ordered and careful folks for whom lighting the tree is a spiritual experience.

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Steve Barrett on PR

DECEMBER 8, 2016

Businesses on the West Coast may lack empathy and have been slow to wake up to their wider social responsibilities, but they are still on the positive side of the balance sheet in terms of value creation.

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Shift Communications

DECEMBER 8, 2016

At SHIFT we are constantly digging into media and talking to reporters to understand general themes for all types of industries from technology to consumer products. What we often find is that reporters have heard anecdotal stories about general trends, but need data to round out a story. That’s where a survey can come in. Surveying the general population, even for B2B brands, helps provide a better understanding of what end users want, and plenty of data to share with reporters.

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PR News

DECEMBER 8, 2016

Taco Bell is often held up as a brand that knows what it’s doing on social media. Before you follow Taco Bell on Snapchat and steal its ideas, take a look inward. Are burritos and tacos woven into your so-called brand DNA? Does your brand serve the needs of hungry interstate truckers and night denizens… Continued. The post How to Begin the Search for Your Brand’s Visual Identity appeared first on PR News Blog.

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Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

David PR Group

DECEMBER 8, 2016

Fake news just got real. Last weekend, a North Carolina man named Edgar Welch drove to Washington, D.C., with the belief that an area pizzeria was the center of a “Hillary Clinton-sponsored child sex ring.” If you think it sounds crazy and fantastical that the former Secretary of State would be involved in such a thing, then you are like most people who have figured out the difference between real and fake news.

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