article thumbnail

How to Prepare & Coach Executives Through Media Interviews

Cision

And more often than not the people speaking with reporters aren’t properly prepared, says The Media Training Bible author Brad Phillips. At his Cision webinar , Brad, also known as Mr. Media Training , outlined several mistakes that executives often make before and during media interviews and how to correct them.

article thumbnail

Seeing Around Corners: 30 Marketing and PR Predictions for 2021

Sword and the Script

Yet, according to research conducted in 2019, 40% of small businesses still don’t have a website. With more people than ever researching, shopping and buying online, now is the time to ensure your business is meeting buyers where they are.”. Every employee needs media training. Luciana Lima | Vila Galé Hotels.

Marketing 167
article thumbnail

Communication in Top Eight Digital Skills Needed

The Proactive Report

” The lack of digital skills and how it affects productivity in business has been in the news a lot lately. The BBC reports today that more than 12 million people, and one million small businesses, in the UK fall into the digital skills gap. Working with documents. Project collaboration. Attention management.