PR Fuel

SEPTEMBER 16, 2020

You write and publish whatever content you want on Facebook, Instagram, and Twitter. You earn it with your company’s activities, product launches, events, and updates. This is a one-or-two page document that highlights something new or different your company is doing. Earned Media. You can do it yourself for free.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

ImPRessions - Crenshaw Communications

OCTOBER 12, 2021

For PR specialists , few things are more exciting than landing that media interview. Every journalist interview, whether it’s a top business pub or a targeted trade outlet, is a win. But an interview isn’t a story until it’s posted. In that case, it helps to conduct interview over email. Interview is deadly dull .

Interviews 309

Interviews Product Launch Radio Media Training 309

PR Fuel

DECEMBER 21, 2020

A press release can garner the attention of the press, bloggers, and other entities to help promote your product, service, or business. You’ve taken the time to create an awesome document, but when is the best time to send a press release? It could be a product launch, hiring a new CEO, etc.

Product Launch 52

Product Launch Analysis Report Interviews 52

Solo PR Pro

NOVEMBER 1, 2016

I interviewed all the partners, developed a profile of the practice, and wrote biographies that turned their experience from a listing of major cases into a description of their accomplishments. At a minimum, I believe that every contract should include a scope of work, a production schedule (i.e., Production Schedule.

Product Launch 40

Product Launch Interviews Print Writing 40

The Hoffman Agency

MARCH 11, 2020

In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a product launch event. Chinese media are also more accustomed to group interviews. At work, I used WeChat to hold conference calls with clients, followed up with reporters and passed a few documents back and forth.

Pitching 36

Pitching Transportation Conference Report 36

Buzzstream

FEBRUARY 9, 2024

Before writing a press release, whether it’s your first or 100th time, it is essential to set clear expectations on what you want to achieve to understand better what you are writing. In an ideal world, these announcements will lead to interviews or, at the minimum, coverage from various target publications.

Examples 62

Examples Product Launch Data Report 62