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The Enduring Significance of Broadcast Media: Why TV and Radio Remain Essential for PR Professionals

Burrelles Fresh Ideas

In today’s digital age, where streaming platforms and online media dominate the landscape, it’s essential not to overlook traditional broadcast media’s enduring relevance and significance, such as television and radio. The numbers for radio are impressive!

Radio 75
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Helsinki, Finland – Growth Path Ahead

Landis PR

Finland’s most listened-to radio channel is Yle Radio Finland , which is not an advertising-funded channel. The most popular commercial radio channel is Radio Nova. Radio is listened to more in Finland than in the other Nordic countries. Finland’s largest commercial television channel is MTV3.

Radio 64
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Digital journalism is alive but is digital PR?

Norton's Notes

The Guardian reports on the BBC cuts by stating: Some of the savings – £12m – will be reinvested in digital platforms and enhancing the BBC’s original journalism. In addition the World Service will receive an extra £13m to invest in digital journalism and the development of further language TV services over the next three years.

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Does Social Media Marketing need a Reboot? Drew Neisser Chimes in

Flack's Revenge

I have been blogging about challenges confronting digital PR and social media marketing. In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies.