Digital PR Document Newspapers Viral 
Sword and the Script
APRIL 2, 2024
sent out a tweet that went viral so quickly – the CMO came to my desk to see if I was okay. “He One thing that’s clear: HARO and Shankman made an indelible impression on the PR professionals it served back in the day. It challenged PR pros everywhere to consider, what was at the time, a nascent opportunity for digital PR.
5W PR
APRIL 8, 2021
Before the internet, press releases used to only get sent to journalists, and if they were considered to be subpar by the newspaper, they would never get published. An attachment of a word document will not be opened by the media. Don’t bother to write a press release that is not about something very interesting, new, or exciting.
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