Beyond PR

SEPTEMBER 27, 2016

With such a high concentration of news and innovation in one place, it’s no surprise that trade shows and other industry events generate a plethora of content. Here are three key tactics for taking advantage of social media during a trade show. Invites for demos, mini booth events (autographs, photo ops), or interviews.

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PR 20/20

MARCH 7, 2017

For example, content can be repurposed into: Infographics: Guide your readers through stats and numbers. When you think of visual content, you may be imagining static images, CTAs or infographics. Website pages to show product demos, highlight testimonials, answer commonly asked questions and more.

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MaccaPR

FEBRUARY 10, 2015

If Starbucks can sell CDs, why can’t you sell or demo your products in yoga studios, amusement parks, emergency rooms, movie theatre lobbies, elevators, TSA check-points or jazz piano bars? Have you thought of where – unexpectedly – your company’s product could be sold that none of your competitors would think of? Source: Papa John''s ).

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