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Top Data-Driven PR Trends of 2016: Interactive Infographics

Shift Communications

JANUARY 4, 2016

We’ve fed them to every social influencer, journalist, reporter, and source in volumes so great, if we printed them out, we’d deforest the Amazon in a day. A programmer fluent in Node.js, Shiny, or other interactive visualization tools then takes the data and transforms it into interactive magic. Vice President, Marketing Technology.

Data-Driven PR 60
Data-Driven PR Infographics Data Trends 60
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{PR}edict: Predictive Analytics and the Future of PR, Part 3

Shift Communications

SEPTEMBER 18, 2017

The PR industry operates this way mainly because we’ve not had access to predictive software or good data. That’s changed in recent years as the data floodgates have opened and predictive software has been democratized. Using machine learning software such as timekit, scikit-learn, etc. What Would PR Do?

Analytics 132
Analytics Data-Driven PR Data Software 132
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