Breaching 140: Who’s Using Twitter’s 280 Characters?
Shift Communications
NOVEMBER 20, 2017
Let’s look at the Spearman correlation between character length and engagement measures such as likes and retweets in the period of September 1-25, when no 280-character tweets were available: Above, we see no correlation between tweet length and likes/retweets. Pharmaceutical companies. More isn’t better. Cybersecurity. Entertainers.
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