Breaching 140: Who’s Using Twitter’s 280 Characters?
Shift Communications
NOVEMBER 20, 2017
Of all the industries using the new format, B2C financial services – banking and retail investment brands – are using the most characters in the new format. Finally, let’s look at the post-beta period: What we see is no relationship between any engagement measure and tweet length, in any time period. More isn’t better.
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