B2B Marketers: Even more data is coming, are you ready?
FEBRUARY 4, 2015
The world seems awash in data with trends like IoT, wearables and big data dominating the headlines. They are most concerned with data that falls into their marketing domain (email, web traffic, social, earned media measurement) and feeding sales as much as possible. Data is Just for Consumers and Science Projects, right? Data, both its growth and value to marketers and their audiences, is growing across all spectrums. So, you think you’re data-driven….