Data-Driven PR, Infographics, Measurement and White Paper

From PR to Marketing: Why You Should Expand Your Skill Set

Shift Communications

APRIL 2, 2015

The ability to show our PR efforts are working. Google Analytics is a tool that can help businesses measure a bunch of different things, but it can also be a great asset for PR pros. Creating content – whether it’s a white paper, an Infographic or original research – can help make news for us.

Marketing

Marketing Data-Driven PR Analytics Training

What’s the New “Norm” for B2B Marketing?

Shift Communications

MAY 14, 2015

At SHIFT we’re big proponents of data-driven PR. We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. Social was tied to most of these posts for two of the three companies.

B2B

B2B Marketing Construction Analytics

Public Relations Today

From PR to Marketing: Why You Should Expand Your Skill Set

What’s the New “Norm” for B2B Marketing?

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