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Data-Driven PR Campaign Planning: Part 1

Onclusive

You should consider all members of your target audience, such as your customers, prospects and the people who influence them, media and perhaps even employees. Stay tuned for the conclusion of our Data-Driven PR Campaign Planning blog series next week. What do they care about? What do you know about them?

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Much to Loathe About Programmatic Thinking

Shift Communications

My plea not just to tech companies, but to PR companies, ad agencies, and marketers across the board: Rather than talk about what everyone’s already talking about—let’s be the ones to get them talking. Data-driven PR does not equate with programmatic thinking. Data-Driven PR Marketing Technology Public Relations'