From PR to Marketing: Why You Should Expand Your Skill Set
Shift Communications
APRIL 2, 2015
Creating content – whether it’s a white paper, an Infographic or original research – can help make news for us. This is an area that will continue to evolve thanks to our BFF, data. Well, for one, I’ll point you to an eBook our VP of Marketing Tech, Chris Penn, did. That doesn’t mean our job to generate more awareness stops.
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