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Top Data-Driven PR Trends of 2016: Interactive Infographics

Shift Communications

In this series, we’ll examine a few data-driven trends that could mean success or failure for your PR efforts in 2016. Trend #1: Interactive Infographics. We marketers and communicators have killed the infographic. Can the news media absorb the volume of infographics we churn out? In a word, no.

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How Data-Driven Storytelling Drives PR

ImPRessions - Crenshaw Communications

Here are some compelling reasons why tech PRs should embrace the trend. 5 reasons to embrace data-driven PR. Data-driven pitches win points with journalists. Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics.

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2024’s Top 5 PR Trends: What to Watch

Newsfile

Out of 1001 PR Pros interviewed, what percent used generative AI in the following tasks? Data-driven PR Data-driven PR uses analytics to guide PR strategies. It focuses on media coverage, audience data and social trends to improve campaign effectiveness. Increasing Multimedia 5.

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Why CEOs Should Invest in PR Attribution and PR Measurement

Onclusive

Digital communications attracts and engages customers: What is the New PR? With digital convergence, PR and media communicators are no longer just the traditional writers of press releases or distributors of media pitches. PR is now being fueled by the omnipresence of digital content.

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2024’s Top 5 PR Trends: What to Watch

Newsfile

Out of 1001 PR Pros interviewed, what percent used generative AI in the following tasks? Multimedia in PR Trends In 2024, your public relations strategy should incorporate various multimedia elements. Data-driven PR Trends PR pros are using data-driven analytics to guide PR strategies.

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Where Do You Find Data For PR Storytelling?

ImPRessions - Crenshaw Communications

Media love poll-results story pitches, especially when accompanied by visuals like infographics. See our earlier post for more on how to make surveys work for PR. Quality data may already exist. Whatever the outcome, it’s likely to yield fascinating material for content.

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From PR to Marketing: Why You Should Expand Your Skill Set

Shift Communications

Creating content – whether it’s a white paper, an Infographic or original research – can help make news for us. There is some pretty useful information there that can not only tell you how you’re doing but also help shape your content strategy (and heck, maybe even give you some pitching ideas). It means it’s time to get creative.