PR and social media set for continued growth

Stuart Bruce

Yesterday, the Financial Times published the fifth FTSE350 Boardroom Bellwether survey which revealed that almost half the boards of the UK’s largest public companies have not discussed their social media strategies in the past 12 months.

Social media is easier than PR

Stuart Bruce

While talking about recruiting I said that I’d always prefer to recruit a PR person as it was easier to teach a PR person social media than it was to teach a social media person PR. public relations social media Training online PR PR training

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So Your Spokesperson Flew the Coop…

Waxing UnLyrical

Invest in getting your spokesperson(s) media trained. If you botch an interview, you run the very real risk of damaging your reputation, losing brand value and jeopardizing organizational objectives.

Five Critical Trends in Digital PR You Must Act On

Norton's Notes

Paid media has opportunities, but agencies need to prove themselves. I’ve been banging the drum for paid media for a long, long time, but PR is naturally reticent to embrace it. Against this, however, 44% typically spend only 1% to 10% of client budgets on digital and social media.

The 20 Responsibilities of PR and What They Entail


Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Media Monitoring & Analysis.

7 Signs Your Company Is Ready To Step Up Its PR

ImPRessions - Crenshaw Communications

These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. Media training is one of the key benefits that a professional agency provides.

These Smart Social Media Tactics Will Help You Prevent A Crisis

Melissa Agnes

A company with two plane crashes in the last year asks people to post their bucket list destinations on social media. A social media manager loses their temper in a customer service post on Facebook. Everyone is using social media for marketing today. By Chris Syme.

Crisis 251

20 key responsibilities for today’s PR pro

PR Daily

Earned media/media relations. Far from just managing a digital Rolodex, landing earned media placements in publications that resonate with target audiences is one small part of the earned-media mix. Owned media/content strategy. Media monitoring and analysis.

Follow these 8 steps to prepare for a crisis

PR Daily

Developing the gold standard for crisis readiness is more than a robust plan or even sporadic trainings and simulations. It begins with a mindset change—companywide—toward realizing that reputation is a crucial asset and a key consideration in every decision.

What American Airlines’ crisis response can teach brand managers

PR Daily

What we see on this video does not reflect our values or how we care for our customers. We are deeply sorry for the pain we have caused this passenger and her family and to any other customers affected by the incident. Train everyone at your organization to be media ready.

LinkedIn Social Selling Training & Digital Marketing Workshop Debuts


On March 10 and 11, I'll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop. Thanks to the Ascend Training team for inviting me to present this program! Join us in the training room on Michigan Avenue or online.

Credit Union Times: CU Crisis Planning Essential

Reputation Us

From cyber attacks, to hurricanes, to mergers gone wrong; the negative headlines seem to rule the front pages in media outlets across the CU world. ” If your financial institution is in need to safeguard itself and its reputation from potential issues, we’d welcome your outreach: We’re in a crisis and we need your help,” Anthony Huey, president of Reputation Management LLC in Sarasota, Fla.,