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The Value of Strategic Communications in the PRSA MBA/Business School Program

PRSay

At West Virginia University, Elizabeth Oppe, teaching associate professor, Reed College of Media, teaches the strategic communications seminar during the on-campus residency for online students. By the end of the course, the students are creating videos, leading mock news conferences and developing crisis communications plans.

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Digital PR spend increases significantly, but still not enough investment in training

Stuart Bruce

In-house PR and communications people say they need more education and insight around social influencer outreach/engagement (31%); social network strategy (27%); and digital crisis management (27%). The areas where PR agency people want more training are SEO (38%); paid search (30%) and paid social media activity (26%).

Training 119
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Landing the Interview Vs. Getting the Job

Bad Pitch Blog

Seeking experience with crisis management…” ? I organized a crisis management strategy for senior executives and prepared our CEO to respond to inquiries during a [vaguely named] crisis situation, which resulted in favorable coverage and praise from shareholders… ? Has successfully secured media placements…” ?