7 Lessons That Ryan Lochte’s Olympic Crisis Can Teach PR Pros
MaccaPR
SEPTEMBER 13, 2016
But oh, lordy – we as communications and marketing professionals can receive a master class in what NOT to do during a crisis from Lochte’s self-immolation at the 2016 Summer Olympics in Rio de Janeiro. Your brand and company may never employ a 12-time Olympic gold medal-winning swimmer such as Ryan Lochte as its celebrity spokesperson.
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