Remove Crisis Remove Data-Driven PR Remove International Remove Media Relations
article thumbnail

Crisis Management 101: Shark Week Case Study, Pt. 1

Shift Communications

Thanks to Google Trends , we know interest in the term “shark attack” is set to increase drastically as searches for “shark week” do: According to The Florida Museum of Natural History’s International Shark Attack File, 2016 saw 84 unprovoked shark attacks, which is on par with the average 82 incidents a year. is suffering a crisis.

article thumbnail

Owned Content: Calculating Success

Shift Communications

Then, these links were ranked by total social engagements, analyzed and compartmentalized into one of 13 categories: social media , writing , media relations , marketing , advertising , SEO , careers , analytics , crisis comms , data/data-driven , events , influencers , and investor relations.

Data 92
article thumbnail

What is Tech PR? PR strategies that sell your tech brand

Prohibition

Tech PR can also help to differentiate a technology company from competitors, position them as a thought leader, and create a positive brand image. Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing.