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Top Ways to Improve Brand Reputations

Critical Mention

One of the key ways reputable companies grow their brand is by pointing out the relevance and similarities between their brand and their audience. Measure Your Reputation with Sentiment Analysis. Your brand’s reputation heavily relies on the impression your organization projects to its audiences. Priscilla Osorio.

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Why the NBA’s Hong Kong Controversy Is a Timely Lesson in Corporate Responsibility

PRSay

Fewer than 24 hours later, the Twitter brouhaha would expand into a sprawling crisis for the NBA’s relationship with China and its reputation at home. As Sports Illustrated reported, the NBA had signed a five-year deal with Tencent in June worth at least $500 million. Basketball fans protested at preseason games.

Corporate 100
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4 Skills All PR Pros Should Have

Critical Mention

For example, organizations communicating with television coverage audiences should take a different approach than they would on social media. What you once thought was going to bring positive attention to your organization has done the opposite, and now you have to go into full PR mode to protect your brand’s reputation.

Radio 92
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Everything You Need to Know About Earned Media

Critical Mention

Good or bad, every mention is an opportunity to shape your brand’s reputation. Plus, it’s important to share earned media with your organization’s team so that they’re on top of your brand’s reputation too. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family.

Radio 104
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Thinking Critically with Robyn Stevens

Critical Mention

One crucial reminder is that due to the incredible power of social media it is essential to remind brands and spokespeople of the need to manage their online voice and reputation. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family.