5 “Founding Fathers” Of PR
ImPRessions - Crenshaw Communications
JUNE 12, 2018
In addition to his famous “ torches of freedom” campaign that advanced social acceptance of women smoking in public, he dreamed up the campaign that convinced Americans to eat bacon for breakfast. Bernays surveyed thousands of doctors (the original third-party influencers), and most said that a large breakfast was conducive to good health.
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