Onclusive
APRIL 4, 2023
Conduct surveys and focus groups Internal comms people or corporate & public affairs teams may want to conduct surveys and focus groups internally (or externally) to gather qualitative feedback on a CEO’s brand reputation. Gain some best practices for understanding media and industry trends.
Stephen Waddington
SEPTEMBER 7, 2021
The Institute for Public Relations and PR NEWS have published a study of corporate communication teams and their contribution to organisations. The Evolving Communication Function reports that the strength of internal relationships and reporting lines are the greatest indicator of the performance of a corporate communication team.
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Sword and the Script
OCTOBER 25, 2022
90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. That’s according to The 5th Annual JOTW Strategic Communications Survey for 2022 , which polled 483 communications professionals – mostly in the US. More internal comms. More internal comms.
Reputation Us
NOVEMBER 3, 2019
Statistics from our 2019 survey on the Importance of Corporate Reputation quantify this. 93 percent of participants of the survey indicated reputation is important when choosing among products or services of similar quality and price. Managing your reputation crosses over communications, public affairs and public relations.
Sword and the Script
AUGUST 18, 2020
A survey of 300 PR pros found 95% say “often” or “sometimes.” We dug into this in the 2020 JOTW Communications Survey this year. PR Ethics of Communicating a Point of View As with many of the questions on this survey, we offered an optional open-ended comment field asking “why?” Give our services a try.
ImPRessions - Crenshaw Communications
JUNE 12, 2018
In addition to his famous “ torches of freedom” campaign that advanced social acceptance of women smoking in public, he dreamed up the campaign that convinced Americans to eat bacon for breakfast. Bernays surveyed thousands of doctors (the original third-party influencers), and most said that a large breakfast was conducive to good health.
Stephen Waddington
JUNE 20, 2017
New research published by Ketchum in conjunction with Fast Company is a klaxon for dissent and diversity as part of the creative process in public relations. The European Referendum and US election spotlighted a failure by marketing, public affairs, and public relations practitioners to engage with broader publics.
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