Crisis Communications, Storytelling and Television

Why Content Marketing and Public Relations Need Each Other

Sword and the Script

NOVEMBER 29, 2016

Owned media had clear implications for an earned media strategy – and beyond the conventions of just crisis communications. In broadcast television, you had three choices – ABC, CBS or NBC. Today, are many more options both on the television – and on the web. Media Changes mean PR needs Content Marketing.

Content Marketing

Content Marketing Publicity Marketing Television

Wendy Glavin and CommPRO Report on the Livestream: Breaking Down the State of the Media in 2017

Cision

APRIL 5, 2017

Automobile companies (and the military) are the largest advertisers on television. Storytelling vs. Brand Newsrooms. John Avlon: Brand newsrooms should be about storytelling. Chris Lynch : While digging into the data, we discovered 51% of journalists feel influencers care more about opinions and feelings than hard core facts.

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Report Media Advertising Advertising

Public Relations Today

Why Content Marketing and Public Relations Need Each Other

Wendy Glavin and CommPRO Report on the Livestream: Breaking Down the State of the Media in 2017

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